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Gocompare.com is a British financial services comparison website, established in Wales in 2006. It provides comparison details for vehicle, home and pet insurance, breakdown cover, utilities, financial products, etc. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". ==History== Gocompare.com was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years,〔 and was formerly head of business development at Confused.com. Hayley was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015 〔 It was the first comparison site to focus on features of insurance products rather than just listing prices, which led to the company being invited to become a member of the British Insurance Brokers Association (BIBA).〔(Gocompare.com welcomed into BIBA membership )〕 The company, which is 49% owned by esure, posted a pre-tax profit of £34.7m for 2011, up 15% on the previous year.〔 The company is currently the shorts sponsor of Welsh Football team Cardiff City. On 8 December 2014, insurance company esure was to takeover Gocompare.com in a takeover deal worth £95 million. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Gocompare.com」の詳細全文を読む スポンサード リンク
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